We’ve worked with Holly and her team to determine our two main target audiences, and we’ve designed a final deliverables list based on those audiences.
AUDIENCE ONE - RURAL, SMALL-TOWN ALABAMA
We’ll spend some time in multiple locations all over Alabama’s 6th Congressional District that are considered rural/small town areas. We’ll be looking for landmarks and imagery that are very recognizable. Our goal is to have footage of Congressman Palmer in each county he represents. Walking with farmers through their fields. Celebrating the peaches during Chilton County’s Peach Festival. We want the viewers who see these spots from these areas to really get a home-town feel from these commercials. Our plan is to interview at least one person from one of these areas, and capture them talking about why they are voting for Palmer. Each
We’ll initially create 2 spots from this footage.
- RURAL TV SPOT - 30 seconds - This spot will feature Palmer in as many of these recognizable rural areas. Shaking hands. Listening. Talking to a crowd. Walking through the rows of a cotton farm. Picking peaches. Playing with a child. Looking at a work site. Etc. The footage will focus on showing Palmer in locations that are very relatable to this demographic. We’ll also work hard to make sure in every single location Palmer is interacting with people.
- RURAL Social Media Spot - 60 seconds - Similar to the above rural broadcast spot, this video will focus on singing the many accolades of Gary Palmer. Except in this video we will also hear a testimonial from a very relatable rural business owner (we’ll call him Farmer Joe). We’ll interview Farmer Joe, and get him to clearly spell out how and why they are voting for Gary Palmer.
This video will be peppered with footage of Palmer in rural areas of all six counties in his district. In addition, we’ll spend some good time shooting footage of Palmer interacting with Farmer Joe, his business, and his family. That way, when the audience is listening to Farmer Joe talk about farmer there will be no doubt in their minds that he is a real farmer, with real concerns that Palmer is helping him through.
AUDIENCE TWO - URBAN, BIG-CITY ALABAMA
THE VOICE OVER SCRIPT
RAW STILL PHOTOGRAPHY
RAW VIDEO FOOTAGE
We want to knock this production out of the park for you. In addition, we want these spots and all of the RAW assets to be something you need and can really use.
Take the above write-up as a peek into our vision for the project, but know we're great team players and will be happy to alter anything to make it fit your needs perfectly.
If you have any questions or concerns about all of this, feel free to email or call me or our producer Audra.