It's extremely rare for a non-profit to venture into the comedy realm for fundraising. We knew that going into this project, so we weren't about to mess this opportunity up. Compassion International pitched us this idea, and as soon as we heard the concept, we were like "Yep. Got it. Let's roll." Our director Taylor Robinson wrote, directed, and edited this spot, and we've already heard from Compassion that the response to this spot has been "incredibly positive."