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Thank you for the call the other day. We've looked through all of the links and the branding guide that you sent. We believe that what you're looking for from a video a standpoint is how do we explain this big massive financial problem and how Community Impact Fund is solving that problem. We want to do in a way that is clear, concise and serves the mission of CIF and the people who are being impacted.


This is something that we think we can knock out of the park. I think the hardest part of this project is the script. How do we speak to both audiences without things getting confusing? I believe this is a problem we can solve, especially if this video is going to live on the different credit union sites you're building like Chrome. I think the copy on the sites and the wire frame of those sites will serve us well. Regardless though, I believe we can hit a home run with the script that makes sense for all parties watching.

Before we get too far down the road with the script, I believe we left the conversation off with us sending you some examples of this type of work we've done in the past. 


Here are some examples:

STRATUS Explainer

Commute Smart

What I love about CIF's website and look are the colors and shapes. I think there's a good bit we could do visually to make a beautiful and informative video. It reminds me of Robinhood's website and how they use really nice illustration to explain financial concepts. The above videos run somewhere between 5-10k. Animated pieces like this are largely dictated by the length of the video and the complexity of the animation. 


Next steps would be scripting, then onto animation. Or if you want to go in a different direction altogether we'd love to be a part of that conversation. I say that, simply because we've enjoyed working with you in the past and would love to continue.

If you have any questions, please don’t hesitate to reach out. 

Thanks for your time,


Ryan Whaley



Audra Whaley



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