Six Foot Five Approach

First off, thank you very much for giving us the opportunity to collaborate on this project. After reading through the initial creative, we believe there are a few things that make Six Foot Five a perfect fit for this project. 
 
A. We know how to work with, and maximize time with celebrity talent. Mr. Barkley's time is very valuable, and he's giving it to us for free. The set will reflect this fact. Our entire production would revolve around making the shoot as simple and streamlined for Charles as possible, while at the same time ensuring that we capture as much content as is possible with him while he is available. We will come as prepared as possible, having thought through every single detail of the day, in order to get as much "good stuff" in camera as possible...all of this with the understanding that we have to be very respectful of Mr. Barkley's time. No two celebrities are the same, but I've found if you keep them busy and treat them with respect you can usually get more out of them than you expected, because they feel you're respecting (and not wasting) their time. 
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B. We get comedy. Although not all of the concepts are funny, one of them is, and comedy is the hardest thing to do in advertising. Plain and simple, we know how to make a funny spot. It's in everything: pacing, timing, performance, physicalities...all of the elements of the spot have to come together perfectly if a spot is going to be funny. There's nothing worse in advertising than an ad that's supposed to be funny, that isn't. 

C. We love the collaborative process. While we're more than capable of handling every single aspect of this production, we enjoy working along side our clients to make sure they get more than they ever dreamed possible. We go out of our way to make sure that our vision for the project aligns perfectly with the clients. That's the only way to truly hit the bullseye. 

I could go on an list a dozen other reasons that I think we're a perfect fit for this production, but I don't think that's necessary. 

Below are a few videos we've produced in the past that have some similar characteristics to this project. 
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Again, thank you very much for the opportunity to be apart of this conversation. 
Let's shoot something fantastic!
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Taylor Robinson
Owner/Director