Thank you for taking reaching out to us. We believe that every company has great stories and we love to tell them well. I want this to serve as our Director's treatment. But more than that it's a roadmap. We have become experts in taking whatever budget you might find yourself working with and making it go the furthest it can, to ensure you walk away with exactly what you want and need. We always say creative dictates budget but we also know that sometimes the budget dictates the creative. At the same time, something you said was, the best idea wins. I wanted to write my best idea for you. So when you get to the 30 and 15 section, that's my best idea. So I started with the documentary style video first and then spent some more time flushing out the 30 and 15.
Out of the gate, this is the one that's the most "straight-forward." We want to tell the story of Central Access. We interview the key players, and probably the some happy customers. Beautiful interviews paired with excellent B-roll to help us along the way. I think the important thing about this piece is that it is about Service. You saw a problem and provided an incredible solution. I want to drill to the "Why." Why do people need access to the internet. What does that mean for their family and the community. We want to define terms such as Access. Why they need it. What makes Central Access so special? What's your belief system.
We use this story to distinguish you from other ISP's.
It's compelling. We want people to walk away thinking that you're helpful and trustworthy.
This video lives at the top of your website. It's the ultimate "About Us." I believe it can work with several audiences, customers, grant proposals, etc.
SPOC Automation created a video for a recruitment tool but it also double for a marketing piece.
Taziki's created a spot about providing Hope - Herbs Offering Personal Enrichment.
The 30 & 15
I think we want our audience to feel something. And we believe that one of the best ways to do that is to put a mirror in the story. We want them to see themselves in our story. I'd like for you to watch the videos below and then take a look at my concept / loose script.
Nexus - Choose Life
The Preserves by Alabama Power Company Shorelines
YM360 Event Resources
So for our piece, I'd like to use a natural sound bed mixed with the perfect song and Voice Over. I'd like to film this piece at 24 frames per second like the YM360 piece above. No slow motion.
With each line, you can imagine the scene. It's fast. Lots of cuts to build energy.
Then we slow down at the very end.
The script would flow like this:
"We're here for the gamers,
For the aspiring chefs,
For the popcorn candy Friday night
We're here for the algebra problems
and life problems
We're here for the quick chats
And the moments that matter
Because we believe good internet service matters.
We're Central Access.
To learn more go to C A E C Access dot com
Two Middle Schooler playing 2k. It's a grand time
A 20 something watching a cooking tutorial as they cook
Family on the couch. Wild. Rambunctious.
Dad trying to help daughter with math on laptop.
Dad plunging toilet as mom calls plumber
Young teenage love. Girl talking to boyfriend, Dad interrupts conversation.
(then we slow down)
FaceTiming Grandparents with Sleeping Baby
Quick rolodex of shots from all the scenarios
Burn to white, Animate logo with Tag and URL
Another way we can tackle the 30 and 15 is with animation. I think we could be much more educational with animation and what sets Central Access apart.
Here are some examples:
Commute Smart -
Steel City Pops created a social media spot to get college students to apply to work at their stores for the summer
Or we could do something funny. A little off-beat. Something scripted with actors like this:
Compassion International -
Ship A Cow
Thanks For Your Time
Again, thank so much for reaching out to us. I believe our team is uniquely positioned to step in and knock whatever type of video you decide out of the park for you.
I want this to be a conversation. Part of this whole process is finding the right number and the right creative idea. We don't want to scare you off. We're flexible and would love to work with you. So, if you have any questions, please don’t hesitate to reach out to either me or Audra.
Also, if you'd like to see more examples of any of the above styles, let me know. We've got more to show.